American Geophysical Union
Year
2019
Roles
- Creative Direction
- Video Production
- Motion Graphics
- Design
Deliverables
- Documentary
- Social Media Graphics
- Infographic
AGU Centennial: 100 Years of Science
The American Geophysical Union launched a campaign to celebrate its 100-year anniversary, highlighting all the ways the world has benefited from Earth and space science and AGU’s role in furthering and promoting science globally. Our role was to provide a host of print and web materials promoting the campaign and driving traffic to the website to get people engaged in different activities throughout the year, culminating in the centennial event of 2019.
Explainer videos
Inge Lehmann
One of the landmark pieces of the campaign was celebrating the history of women in science. Inge Lehmann was chosen to represent how she discovered the Earth’s inner core to be solid. We were able to take advantage of an event to get interviews of world-renowned scientists to speak on Inge Lehmann and the process of her discovery.
We used a combination of illustrations, interviews, footage and video sourced directly from NASA to create a comprehensive explainer video.
See the entire video above!
Social Media
Animations
We developed a number of different animations for social media surrounding specific themes each month, such as International Women’s Day, Earth Day, and Science Week. Featured here are animations based on earth core samples, gathered from all over the world, telling the history of each location and why core samples are so important.
Chicxulub Crater 1:47
Core samples taken from the crater tell the story of how the crater was formed and how life has grown there since.
Roles
Creative direction
Design
Animation
Iceberg Alley 0:57
Another core sample animation depicts how human-created climate change has impacted sea level. This was repurposed and built from an amazing poster a colleague created for the same project.
Roles
Creative direction
Design
Animation
Editorial
Infographic
In conjunction with AGU, EOS planned a infographic spread in their centennial collection edition of their magazine, celebrating 100 years of Earth and space science in the AGU sphere. My role in this project was to provide creative direction on design elements and layout to my creative team for development.
Concept
The materials for AGU use a merge of space and science as an inspiration. The color palette includes dark blues and whites with accent colors of orange and turquoise. The fonts are a mix of modern and traditional to allude to the history of AGU while looking forward into the future.
Fonts:
Gotham
Proxima Nova
Merriweather